“Become the expert, add eyeballs, and Digg the Rocketboom”

One of the great things about video podcasting that mimics traditional broadcast media, is how the medium positions the host as an expert. Even if they are relaying information that is easily accessible through other outlets, simply the fact that they are in front of the camera disseminating that information paints them as the “person in the know”.

Try to take advantage of this fact when video podcasting. You can make a big splash by being focused, reliable and well researched combined with a genuine dose of yourself. This may is traditional business dictum but it is one of the essential keys to success in this growing format.

A telegenic personality helps for sure but from our experience and research, a sincere host adding their own view to the information goes a long way in this medium.

Video podcasting’s strong niche marketing design can be leveraged in your favor to attract additional eyeballs to your site. By positioning yourself as the expert in the field (or niche market) through a video podcast production, you generate hype and buzz through your audience and, in a viral way of touching new markets (through cross-posts and email forwarding of your show to like-interested contacts), you can drive more traffic to your site, your product and translate all of this into sale and revenue.

Great video podcast examples of low production values but staggeringly high traffic (and popularity) are Rocketboom and Digg , and I’m sure they are cashing in. Now let us help you do the same.

So what about CM Creative? Well we have several shows in delvelopment that we hope to “green light” very soon. This could mean new website changes and new directions but know that we will always retain our values of quality and creativity.

CM