“Vid casts, goals, and corporate guerilla filmmaking”

So as we get set to shoot our vidcast pilot we are only setting our own goals for timelines. Well It’s better to actually call them deadlines as everyone pays closer attention to deadlines versus timelines.

Anyways these deadlines are self-imposed and thus the hardest to keep. But we have two benefits here. First is our partnership with another business group. It forces us to push harder to your goals and ups the ante in commitment. The second element is telling everyone that you doing it. It totally puts you on the hook.

Now this is a great way to keep your own projects rolling. Client work has it’s own deadlines and set work back plans that aid in project completion. But it is the self-generated work that presents unique personal challenges.

This is one of the great hurdles of being an artist. Creativity is one thing but the ability to complete work is another talent on it’s own that without it, you fade.

So I’ll lay it down here now that CM Creative is going to shoot it’s own short film next year to submit to the Atlantic Film Festival. I’ll even say that we’ll do it in HD. There. Its now out there.

I’ve already laid it out about the vidcast pilot in the last blog and I’m very excited that that is moving forward and the possibilities that will come from that. But back to goals.

You have to know when it benefits the project to push a deadline.

Filmmaking and video production is a big investment for all involved. For corporate level productions, you are often using available talent, volunteers, donated locations and equipments. This may not have a budget dollar line but it has a great value. Usually it is more valuable due to the volunteer commitment. So you want to make sure you put your best face forward. If you need to take an extra day, or week to make everyone’s involvement worthwhile, you should take it. Deadlines still need to be met but within these timelines you need to play with the timings to get the best bang for your time.

Proper planning becomes critical. With all the people and elements involved you rarely have the opportunity to re-shoot.

This is where corporate production is very akin to guerrilla filmmaking. You can get great shots on the day, but you have to get them on that day. It’s a different kind of pressure but that’s the game we play.

CM
www.cmcreative.ca